A style study — not a real store, not affiliated with BAPE · more
BAPE tea

Chinese tea · shop 27

Camo shield with tea in the middle

Pink, blue and acid green camouflage, a double outlined headline, a star in the corner. The calmest thing on the page is the tea.

Camouflage shield in pink, blue and green with dark pu-erh nuggets and an outlined bilingual headline

Seven categories on the shelf

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear the camo

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

Why the shop looks like this

The graphics here are an independent study of BAPE camo grammar, drawn from the outside: a camo field cut into a shield, a bilingual headline in heavy outlined caps, halftone shadow and one sticker-like star. Loud colour does something useful to tea photography, because a dark fermented nugget stops reading as debris and starts reading as a hero object. So the layout parks the leaf in the middle of the camo and lets the type shout around it. Nothing about the tea itself is dressed up: the same photograph goes on the shirt as on the product page.